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CASE STUDY B2B SaaS • 6 Month Journey

HOW TECHFLOW WENT FROM
50 TO 500 QUALIFIED MEETINGS
IN 6 MONTHS

A real story of how one sales team used Suplex to transform their outbound process— from manual grunt work to a revenue-generating machine.

10x
MEETINGS INCREASE
340%
REVENUE GROWTH
20 hrs
TIME SAVED/WEEK
$2M
PIPELINE GENERATED

THE COMPANY

TechFlow is a B2B workflow automation platform based in Austin, Texas. With a team of 12 sales reps, they were struggling to break through to enterprise clients.

Their product was solid. Their market was there. But their outreach? Manual, time-consuming, and painfully ineffective.

Industry B2B SaaS
Team Size 12 sales reps
Target Market Mid-market Enterprise
Deal Size $15K - $50K ACV
Location Austin, TX

THE PROBLEM

"We were spending 20 hours a week on research and personalization, and still only getting a 2% reply rate. It wasn't sustainable."

— Sarah Chen, VP of Sales at TechFlow

🔍

Incomplete Data

Their lead lists had names and companies but missing emails, phone numbers, and decision-maker info.

Manual Research

Each rep spent 2+ hours daily researching leads on LinkedIn and company websites.

📧

Generic Outreach

With limited time, emails were templated and impersonal. Prospects ignored them.

THE TRANSFORMATION

0

BEFORE SUPLEX

Emails Sent/Month
2,400
Reply Rate
2.1%
Meetings Booked
50
Pipeline Generated
$200K
1

WEEK 1: SETUP

  • • Uploaded 5,000 leads to Suplex
  • • AI enriched 94% with complete contact data
  • • Created first personalized sequence
  • • Launched test campaign to 500 leads
1

MONTH 1: FIRST WINS

Reply Rate
8.4%
↑ 300%
Meetings Booked
168
↑ 236%
3

MONTH 3: SCALING

  • • Rolled out to entire 12-person sales team
  • • Running 15 concurrent campaigns
  • • 12,000 emails/month with AI personalization
  • • Reps now spending time closing, not researching
6

MONTH 6: FULL TRANSFORMATION

Emails Sent/Month
18,000
↑ 650%
Reply Rate
9.2%
↑ 338%
Meetings Booked
496
↑ 892%
Pipeline Generated
$2.1M
↑ 950%

THEIR NEW WORKFLOW

1
UPLOAD

Drop CSV with company names

2
ENRICH

AI finds all contact data

3
WRITE

One template, AI personalizes

4
SEND

Thousands of unique emails

5
CLOSE

Reps focus on selling

"Suplex didn't just improve our outreach. It completely transformed how we think about sales. We're now a data-driven, AI-powered revenue machine."

Sarah Chen, VP of Sales, TechFlow

YOUR STORY STARTS HERE

TechFlow's results aren't unique. They're what happens when you combine great salespeople with great tools.

START MY TRANSFORMATION →

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