Not mail merge. Not {{first_name}} tags. Real AI doing real research to write emails that feel genuinely personal. Here's exactly how.
AI scans 50+ sources for lead and company intel
Identifies relevant insights from the data
Adapts writing style to industry and recipient
Creates unique email for each recipient
C-level gets different messaging than managers
Recent job changes, previous companies, career trajectory
LinkedIn endorsements, certifications, specializations
Recent LinkedIn activity, articles shared, comments made
Funding rounds, acquisitions, product launches, executive hires
Hiring velocity, office expansions, headcount changes
Software detected on their website, tools they use
Sector-specific challenges, trends, common pain points
Other tools give you {{first_name}}. Suplex gives you context-aware intelligence.
| VARIABLE TYPE | EXAMPLE INPUT | AI OUTPUT |
|---|---|---|
| {{recent_news}} | TechFlow company data | "raised your Series B" |
| {{pain_point}} | SaaS industry + 150 employees | "scaling customer acquisition" |
| {{relevant_challenge}} | VP Sales, growth stage | "hitting your Q4 targets" |
| {{similar_company}} | Same industry, similar size | "CloudSync (also 150 employees)" |
| {{industry_trend}} | Healthcare sector 2026 | "the shift to telehealth platforms" |
| {{timing_hook}} | Company event detection | "with your Austin expansion" |
The AI adapts its writing style based on industry norms and recipient seniority.
"Saw you just raised Series B—congrats! Scaling sales without burning through runway is the classic post-funding challenge..."
Direct, energetic, assumes startup context
"Given TechCorp's recent expansion initiative and your role leading digital transformation, streamlining vendor evaluation may be a priority..."
Formal, process-oriented, risk-aware
"Love the rebrand you guys just launched—the new site looks sharp. Bet the team is still riding that launch high..."
Casual, appreciative, visual-focused
Focus on business outcomes and strategic impact:
Focus on day-to-day pain points and practical benefits:
Hi {{first_name}},
Noticed {{company}} recently {{recent_news}}. Impressive growth.
With {{company_size}}, {{relevant_challenge}} is probably top of mind.
We helped {{similar_company}} solve this exact problem.
Worth a brief chat?
"Hi Sarah, Noticed TechFlow just raised your Series B—congrats on the $15M. With 150 employees now, scaling your engineering team without compromising code quality is probably top of mind. We helped CloudSync solve this exact problem during their growth phase. Worth a brief chat?"
"Hi Mike, Saw BuildCorp is expanding into the Austin market—exciting move. With 500 employees across multiple regions now, keeping project teams coordinated during growth is probably a priority. We helped Summit Construction streamline this exact challenge. Worth a brief chat?"
Stop using mail merge. Start having real AI do real research and write real personalized emails.
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